By James Clayton
North America technology reporter
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Quibi pulled the plug on its video-streaming service this week, capping an extraordinary year for the company.
At the start of 2020, it was seen by some as the future of "snackable" smartphone entertainment.
Shows were shot so they could be watched full-screen in both portrait and landscape mode, with users able to switch with a turn of their handset.
And the firm spent hundreds of million of dollars of the near $2bn (£1.5bn) it had raised to create an library of exclusive short, bite-sized content.
Many media companies signed up, including the BBC, which had its own news show on the platform.
But somewhere along the way things went very wrong.