Lifetime confirmed to NBC News on Monday that the project is real and that "A Recipe for Seduction" is the channel's first custom branded content.Mario Lopez stars as Colonel Harland Sanders in "A Recipe for Seduction," a collaboration between Lifetime and KFC.LifetimeDec. 7, 2020, 7:35 PM UTCBy Doha Madani

In yet another unexpected 2020 twist, Lifetime announced Monday that it would be airing a “mini-movie” in partnership with KFC restaurants with Mario Lopez portraying Colonel Sanders.

Lopez trended on Twitter Monday as people seemed both amused and bewildered by the announcement. Lifetime tweeted an image of a bespectacled Lopez with gray hair and mustache to resemble the famed fried chicken mogul.

Lifetime confirmed to NBC News on Monday that the project is real and the 15-minute “mini-movie” will air on Sunday at noon. The network, a subsidiary of A&E Networks, said in press release that “A Recipe for Seduction” is the channel’s first custom branded content and will be part of Lifetime’s “It’s a Wonderful Lifetime” lineup.

Lopez will play Harland Sanders in the 15-minute drama, a chef with a “secret fried chicken recipe and a dream,” according to the trailer. The plot will center around Sanders and a young heiress who falls for him as he begins to work for the affluent family.

Social media users were quick to comment about the project, adding the KFC-branded romance to the list of 2020 surprises.

At @Arbys HQ: “Call Joe Don Baker and Tawny Kitaen. And tell the writer of ‘Loose Meat Tryst’ that his script is a go.” https://t.co/f741gBKBwv

— Patton Oswalt (@pattonoswalt) December 7, 2020

Didn’t have “KFC makes a movie” on my 2020 bingo card, but here we are.

What is happening https://t.co/HGifrnlHue

— Ben Griswold ❄️ (@Babyl0n96) December 7, 2020

pretty sure when we asked for more Latinx representation we didn’t mean Mario Lopez as Colonel Sanders https://t.co/qM8pTxvtct

— Gwen Aviles (@gwenfaviles) December 7, 2020

Mario Lopez as Colonel Sanders ain’t got nothing on Reba pic.twitter.com/N8uXTWpD33

— alex (@melodictrauma) December 7, 2020

LIFETIME IS RELEASING A HORNY KFC MOVIE STARRING MARIO LOPEZ AS COLONEL SANDERS I WILL NEVER RECOVER pic.twitter.com/q8ZNAwrXEL

— 🧛🏿 (@Jinsakuu) December 7, 2020

The project will be paired with an Uber Eats promotion, that offers customers free extra crispy tenders with an order of $20 or more on the delivery platform.