Cannabis brand Caliva has expanded its in-house, direct-to-consumer delivery services in California to include an additional 96 cities located in the Bay Area and Los Angeles.
The company is now able to deliver cannabis to roughly 5 million additional customers, executives told Benzinga. This means Caliva can service almost 50% of California’s population, with a total delivery range of 19 counties and 223 cities.
“We are excited to announce Caliva’s in-house delivery expansion, as it helps us get one step closer to our overall goal of providing seamless access to cannabis for all kinds of consumers,” Caliva President Steve Allan told Bezinga. “Even before COVID-19, we had been prioritizing our DTC services and ramping up our delivery efforts knowing that, just like in any other industry, convenience is top of mind for our customers. Not everyone has access to a car or time in their days to physically visit our retail stores and purchase products, making delivery crucial to recruiting and retaining new patrons.”
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