Deemed essential retailers because of marijuana’s many medical uses, cannabis dispensaries have continued to operate even during COVID-19 shutdowns. But Hightimes Holdings President Paul Henderson is always on the lookout for more and better ways to connect customers with cannabis, so in recent months the company has focused on expanding its brick-and-mortar store footprint a> and launching a delivery network that will serve multiple California markets.
In this exclusive Q&A, Henderson reveals how COVID-19 accelerated the company’s existing plans for delivery and the franchise-heavy future he sees for High Times as a retail operator.
Retail TouchPoints (RTP): What were some of the immediate impacts of COVID-19 on your business?
Paul Henderson: At High Times, which has been around for 45 years as a publication, a big piece of our business is in-person events, so the impact was pretty dramatic. We typically kick off with the 4/20 weekend in Sacramento, Calif., but we had to deal with a wave of cancellations. That’s a little bit frustrating, because these events can take a year to a year and a half to plan.
Published: August 12, 2020
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