web analytics
THC

Marketers Can Help To Legitimize The Cannabis Industry. Are They Ready?

Getty

Apparently, when the U.S. repealed prohibition at the end of 1933, advertising campaigns for the now-legalized adult beverages were slow getting to the party. In fact, the liquor industry placed a self-imposed adverting ban to lower any risk of the return of Prohibition, while some media companies chose not to air alcohol advertisements at all.

Here we are now, nearly 90 years later, and we’re seeing something similar. This time, though, it is the marketing agencies that are late to the party. Yep — the cannabis party has been raging for nearly a decade, but where is the advertising?

To Read The Rest Of This Article By Ben Plomian on Forbes
Published: August 14, 2020

The post Marketers Can Help To Legitimize The Cannabis Industry. Are They Ready? appeared first on L.A. Cannabis News.



Source: Marketers Can Help To Legitimize The Cannabis Industry. Are They Ready?


Tags

About the author

Marzena Bonar

Marzena Bonar

Marzena's passion for writing impressed all of us and now she dedicates her time for writing beautiful researched articles related to the hemp industry around the globe.

Marzena gratuated the University of Economics in Katowice.

She can be reached out at: Marzena.Bonar@hempstashnews.com

Add Comment

Click here to post a comment