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What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson

Large Canadian cannabis producers and their financial backers got a lot wrong in the lead-up to legalization. And not much has changed. Instead of focusing on consumer segmentation and proving out their businesses, they built massive facilities – “cathedrals to cannabis plants” – because that’s what investors wanted, said corporate adviser and former Bacardi Canada […]

What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs



Source: What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson

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About the author

Steve Morrison

Steve Morrison

Steve serves as the founding editor of Hemp Stash News. With over 10 years experience in the news publishing business he decided to extend his vast portfolio by editing and publishing news about the Cannabis industry. Steve has a bachelor's degree in Journalism from the Northern Arizona University.

Steve can be reached out at: Steve.Morrison@hempstashnews.com

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